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Long-Term Care Planning: Why the Best Time to Start Is Before You Need It

Long-Term Care Planning: Why the Best Time to Start Is Before You Need It

by Michael Riska | Oct 13, 2026 | Long-Term Care

Most families don’t think about long-term care until a phone call forces the conversation. A parent falls. A spouse gets a diagnosis. Suddenly, questions about cost, coverage, and who will help come up, with very little time to sort them out. The simplest answer...
Life Insurance and Long-Term Care: Closing the Gap

Life Insurance and Long-Term Care: Closing the Gap

by Michael Riska | Sep 15, 2026 | LTC-Life Hybrid Insurance

Most employees carry some life insurance through work, and most employers assume that checks the box. But two separate coverage gaps quietly overlap in the average benefits package: employees do not have enough life insurance, and almost none have any long-term care...
Caregiving Employees: The Audience Benefits Brokers Are Overlooking

Caregiving Employees: The Audience Benefits Brokers Are Overlooking

by Michael Riska | Aug 14, 2026 | LTC-Life Hybrid Insurance

Somewhere on nearly every team, an employee is quietly juggling a full-time job and a loved one’s care needs. They’re coordinating a home health aide before a 9 a.m. meeting, taking a call from a parent’s doctor at lunch, or leaving early for the...
Life with LTC: What Employers and Brokers Need to Know

Life with LTC: What Employers and Brokers Need to Know

by Michael Riska | Jul 21, 2026 | Long-Term Care Insurance, LTC-Life Hybrid Insurance

Most people don’t think about long-term care until they need it, or until a parent does. By then, the options are limited, and the price tag is real. About 70% of Americans turning 65 will need some form of long-term care in their lifetime. Yet only 3% to 4% of adults...
June Is Alzheimer’s & Brain Awareness Month — Here’s What That Means for Your Benefits Strategy

June Is Alzheimer’s & Brain Awareness Month — Here’s What That Means for Your Benefits Strategy

by Michael Riska | Jun 16, 2026 | Long-Term Care Insurance, LTC-Life Hybrid Insurance

Every June, the Alzheimer’s Association asks us to go purple. To wear the color, share the hashtags, raise awareness. And that matters. But for benefits brokers and HR professionals, the conversation needs to go deeper than a purple ribbon. June is the right time to...
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Recent Posts

  • Long-Term Care Planning: Why the Best Time to Start Is Before You Need It
  • Life Insurance and Long-Term Care: Closing the Gap
  • Caregiving Employees: The Audience Benefits Brokers Are Overlooking
  • Life with LTC: What Employers and Brokers Need to Know
  • June Is Alzheimer’s & Brain Awareness Month — Here’s What That Means for Your Benefits Strategy

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