In today’s benefits landscape, decisions must be backed by data, not just good intentions. That’s why recent benchmarking from Eastbridge Consulting Group is making waves among forward-thinking brokers and business owners. The numbers speak volumes about where voluntary benefits are heading—and Life with Long-Term Care (LTC) is leading the charge.
Growing Interest in Life with Long-Term Care (LTC)
According to the latest data, interest in voluntary benefits continues to grow, particularly in programs that combine life insurance with long-term care coverage. This hybrid solution meets employees’ needs at every stage of life, and the stats back it up:
- Nearly 70% of companies expressed interest in offering voluntary Life with LTC coverage in the future.
- More than 1 in 4 current purchasers of Life with LTC are under age 40, proving this isn’t just a “retirement age” concern.
- Employers of all sizes—from small businesses with fewer than 50 employees to corporations with 500+—are adopting these hybrid products at an increasing rate.
Why? It offers a win-win: long-term care protection for employees and minimal to no cost for employers.
Who’s Offering Life with Long-Term Care (LTC)?
Eastbridge’s data shows that adoption rates vary by industry and employer size, but the trend is undeniable:
- Professional services, finance, and healthcare are leading voluntary LTC offerings.
- Among companies offering benefits, over half provide hybrid products through voluntary enrollment.
- Small and mid-size employers are quickly closing the gap, seeing Life with LTC as a way to compete with larger employers without the hefty price tag.
What This Means for Brokers
As a benefits broker, benchmarking data gives you a powerful edge when recommending solutions. Life with LTC stands out because of its dual-purpose protection and the market demand.
By sharing this data with your clients, you position yourself as a trusted advisor who is not just selling a product but offering a solution backed by hard numbers.
Bottom Line: Let the Numbers Talk
Benchmarking gives us more than a snapshot—it gives us direction. Life with LTC isn’t a trend; it’s a shift in how businesses think about long-term security. It offers:
- Flexibility for employees at any age
- Guaranteed acceptance for broader participation
- Cost-neutral solutions for employers
- Competitive edge in attracting and retaining talent
Ready to use data-driven insights to guide your client conversations?
Contact The VB Shop to explore how Life with LTC fits into your clients’ evolving benefits strategies.