The VB Shop Case Study: Integrating Life Insurance with Long-Term Care for Enhanced Employee Benefits


At The VB Shop, we pride ourselves on creating innovative solutions combining life insurance and long-term care. This approach provides comprehensive coverage and delivers exceptional value to employers and employees. In this blog, we delve into a recent case study involving a financial services firm with approximately 400 employees, showcasing our unique strategy and the remarkable results we achieved.

The Challenge

In the world of employee benefits, offering a program that addresses life insurance and long-term care needs is complex. The challenge for the financial services firm in question was to provide their employees with substantial long-term care coverage without the usual hurdles of extensive health questions and underwriting processes.

Our Solution

The VB Shop stepped in with a solution that combined life insurance with long-term care benefits. Our approach was to secure an underwriting offer that was not only advantageous but also inclusive. We successfully obtained a guarantee issue offer for $300,000 long-term care coverage. Employees could enroll without answering health questions, an uncommon feature in traditional long-term care policies.

Educational and Enrollment Strategy

Awareness and understanding are essential to successful enrollment. We implemented a multi-faceted educational campaign that included live and recorded webinars, engaging video clips, and informative emails. These efforts aimed to demystify long-term care coverage and highlight this integrated product’s benefits. Additionally, personal quote emails were sent to each employee, providing a tailored view of what the coverage could mean for them.

Impactful Results

The results of this approach were significant. Out of 400 employees, approximately 80 chose to enroll in the program. This translated to an annual premium of $220,000, which is a testament to the perceived value of the offering among the employees. For our broker partner, this meant a substantial compensation of $88,000, illustrating the potential profitability of such innovative insurance solutions.

Industry Perspective

According to the American Association for Long-Term Care Insurance, less than 7.5 million Americans have some form of long-term care insurance. This figure, juxtaposed with the Genworth Financial report stating that the annual median cost for a private room in a nursing home surpassed $100,000 in 2020, highlights a significant coverage gap. Our case study demonstrates a viable path to bridge this gap, offering comprehensive solutions that cater to modern workforce needs.


This case study is more than just numbers; it’s a narrative about the changing employee benefits landscape. By integrating life insurance with long-term care, we offer a robust solution to employees and open a new avenue of opportunity for brokers. Our approach at The VB Shop is tailored, strategic, and, most importantly, effective. It underscores our commitment to meet and exceed the expectations of our corporate clients and their employees.

Are you looking to implement similar solutions for your clients? Reach out to The Voluntary Benefit Shop for a consultation. Let us help you navigate the complexities of employee benefits with our specialized programs, designed to fortify organizations with unparalleled benefits. Together, we can make a difference in employees’ lives while creating value for your business.